How do I manually track clicks on outbound links? | JIA Website Design & Web Development - search engine friendly - Los Angeles South Bay

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How do I manually track clicks on outbound links?

Google Analytics provides an easy way to track clicks on links that lead away from your site. Because these links do not lead to a page on your site containing the UTM JavaScript, you will need to tag the link itself. This piece of JavaScript assigns a pageview to any click on a link - the pageview is attributed to the filename you specify.

For example, to log every click on a particular link to www.example.com as a pageview for "/outgoing/example_com" you would add the following attribute to the link's tag:

 
<a href="http://www.example.com" 
onClick="javascript: pageTracker._trackPageview('/outgoing/example.com');">

It is a good idea to log all of your outbound links into a logical directory structure as shown in the example. This way, you will be able to easily identify what pages visitors clicked on to leave your site.

To verify that _trackPageviewis being called correctly, you can check your Top Content report 24-48 hours after the updated tracking code has been executed. You should be able to see the assigned pagename in your report.

This article source from here.

Google's Cutts: Good directions drive traffic to your website

By Jefferson Graham, USA TODAY

You have a website and can't figure out why it's not showing up at the top of Google's search rankings. You go to Google.com for some guidance but get lost trying to find answers.

Certainly, achieving visibility in Google's search rankings can be a mystery. To help solve the riddle, USA TODAY sat down with Google's Matt Cutts, an engineer and active blogger, who has five easy tips on how to "optimize" your site so Google (GOOG) and the rest of the world can find it.

TALKING TECH: Google's Matt Cutts discusses how to improve your site's search ranking

More and more businesses are turning to the Web to find customers: $5.8 billion was spent on advertising in the first quarter alone, up 18.2% from the prior year, according to the Interactive Advertising Bureau. Google's share of Internet searches continues to rise as well — to a record 61.8% in May, according to measurement service ComScore Media Metrix.

Google Analytics: UTM Link Tagging Explained

A customer developed some different campaigns, including blasting emails and flash banner ads. These campaigns centered around their new products and instructed them to visit different microsites (websites) about the new products.

Do you know how to track the number of people who received the emails or banner ads and visited the microsites.

The easily way is to use link tagging with Google Analytics UTM values. Then we could track the entire process in Google Analytics.

What are Google Analytic UTM Tags?

Google UTM (Urchin Tracking Module) tags allow you to add extra information to you the link you create. This extra information appears in the Google Analytics reports under Traffic Sources.

A Link with UTM tags added: http://www.yoursite.com/product.html?utm_source=Google &utm_medium=BannerAd01&utm_campaign=SGS1234

Required UTM Values

utm_source=google (Campaign Source) * This is the source of the link or referrer: Example: Search Engine, another domain, or name of email list
utm_medium=banner (Campaign Medium) * This is the method of delivery. Example: Postcard, Email, or Banner Ad
utm_campaign=Project123 (Campaign Name) * This is a name that helps you keep track of your different campaign efforts, to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale.

Google Analytic UTM Tags - Traffic Report