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By Jefferson Graham, USA TODAY
You have a website and can't figure out why it's not showing up at the top of Google's search rankings. You go to Google.com for some guidance but get lost trying to find answers.
Certainly, achieving visibility in Google's search rankings can be a mystery. To help solve the riddle, USA TODAY sat down with Google's Matt Cutts, an engineer and active blogger, who has five easy tips on how to "optimize" your site so Google (GOOG) and the rest of the world can find it.
TALKING TECH: Google's Matt Cutts discusses how to improve your site's search ranking
More and more businesses are turning to the Web to find customers: $5.8 billion was spent on advertising in the first quarter alone, up 18.2% from the prior year, according to the Interactive Advertising Bureau. Google's share of Internet searches continues to rise as well to a record 61.8% in May, according to measurement service ComScore Media Metrix.
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A fast and cool internet browser - Google Chrome now live!
Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
Following is the news from Google:
Google Chrome now live - 9/02/2008 12:02:00 PM
In yesterday's post on Google Chrome, we promised to let you know when it would be available for everyone to try -- and that time is now. Visit http://www.google.com/chrome to download and start exploring. (For the moment, it's available only for Windows users, but you can sign up on the download page to learn when the Mac and Linux versions are available.)
Posted by Brian Rakowski, Product Manager
 Google Chrome (beta) for Windows
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For some unknown reason all taskbar buttons has disappeared from my taskbar in Windows XP SP2! Such thing happened before, however system restore fixed that situation. Now this doesnt help. When programs are loaded the taskbar is empty and I can switch between applications using Alt+Tab only! How to fix this?
 taskbar buttons for PC windows
I found a very helpful site: http://www.kellys-korner-xp.com/taskbarplus!.htm There are many VBS Files. I'm not sure if these scripts are not malicious, because they make changes to the System Registry.
Therefore, I suggest to fix the problem manually. Here are the steps:
- in registry create under following key:
HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Policies\Explorer
- DWORD parameter NoToolbarsOnTaskbar
- set it 1
- restart all bars on the taskbar will be cleared
- change the NoToolbarsOnTaskbar to 0
- restart
These steps are going to reset the System Registry.
For more info on System Registry's repair or fix, visit here (but be careful to use them, because those scripts make changes to the System Registry. Registry Edits for Windows XP
"Tweaks and Tips".
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Google Analytics: UTM Link Tagging Explained
A customer developed some different campaigns, including blasting emails and flash banner ads. These campaigns centered around their new products and instructed them to visit different microsites (websites) about the new products.
Do you know how to track the number of people who received the emails or banner ads and visited the microsites.
The easily way is to use link tagging with Google Analytics UTM values. Then we could track the entire process in Google Analytics.
What are Google Analytic UTM Tags?
Google UTM (Urchin Tracking Module) tags allow you to add extra information to you the link you create. This extra information appears in the Google Analytics reports under Traffic Sources.
A Link with UTM tags added:
http://www.yoursite.com/product.html?utm_source=Google &utm_medium=BannerAd01&utm_campaign=SGS1234
Required UTM Values
- utm_source=google (Campaign Source) * This is the source of the link or referrer: Example: Search Engine, another domain, or name of email list
- utm_medium=banner (Campaign Medium) * This is the method of delivery. Example: Postcard, Email, or Banner Ad
- utm_campaign=Project123 (Campaign Name) * This is a name that helps you keep track of your different campaign efforts, to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale.
 Google Analytic UTM Tags - Traffic Report |
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If you publish advertising banners on your site, there is an easy way for you to track which banners visitors click on to leave your site and which advertisers they visit.
To track outbound clicks on an animated GIF or other type of static banner ad, add the following code within the <a> tag:
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Google Analytics lets you track any browser based event, including Flash and JavaScript events by using the _trackPageview function, you can assign a page filename to any Flash action, and enter that filename into the appropriate goal or funnel step. Important: Please note that your analytics tracking code and calls to _gat._getTracker must be placed on the page above the call to _trackPageview.
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If you wish to track downloads or individual clicks on files such as pdf, or word files you can do so using Google analytics.
Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link. This works for pdfs, Word documents, email addresses and external links.
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I bought a Pharos Trips and Pics, which is a GPS location tagger, and installed the software (Pharos Trips & Pics
Version 1.7.0.0). The Trips & Pics is a great travel GPS tracker and a digital camera add-on. It recorded my trips and geotagged my photos offline by using the time stamp of the photos. (Note: Digital camera's clock must be calibrated against some accurate time source. The GPS gadget provides the most accurate time.) It also supports EXIF, Flickr and GPX. This is a picture opened with Adobe Bridge to see the extra EXIF Metadata include GPS Latitude, Longitude and Map Datum
Pharos Trips & Pics is a low-cost solution for recording trips and geotagging photos, ideal for leisure travelers, photographers, outdoor enthusiasts, field workers, real estate agents, conservationists, fleet managers... The applications of the product are limited only by your imagination.
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